App listing copy and ASO

Listing copy that fits the field and earns the search.

Storeboard writes the names, subtitles, keyword field, short description, and full descriptions for both stores. Character limits are enforced after generation, and the ASO assistant can suggest terms from relevant competitor listings.

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Storeboard

Listing copy and ASO

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Storeboard bird writing app listing copy at a typewriter

Store limits stay visible

Apple name30 chars

Keywords100 chars

Play short copy80 chars

One project keeps the direction, files, and store details together.

How it works

From source to finished asset in three clear steps.

01
Describe the product
Use your site, app description, reference creative, and approved visual direction as the source for a focused store-listing brief.
02
Generate both listings
Create Apple name, subtitle, keywords, description, and release notes alongside Google title, short description, and full description.
03
Refine the search angle
Ask the ASO assistant for keyword ideas based on relevant competitor listings, apply the best terms, and regenerate copy when needed.

Limits are not suggestions

Every field is trimmed to fit.

Model instructions explain each store field, but Storeboard does not rely on instructions alone. It enforces the character ceilings in code after generation and after translation.

Apple fields

Name and subtitle stop at 30 characters, the comma-separated keyword field stops at 100, and descriptions and release notes stop at 4,000.

Google Play fields

The title stops at 30 characters, short description at 80, and full description at 4,000.

Competitor-informed ideas

The ASO assistant looks up relevant listings, then proposes an Apple keyword string plus additional ideas with a short reason for each.

Less wasted space

Apple keyword cleanup avoids spending the keyword field on words already present in the app name or subtitle.

Frequently asked questions

The practical details.

Which store fields does Storeboard write?

For Apple it writes the name, subtitle, keyword field, description, and release notes. For Google Play it writes the title, short description, and full description.

Can generated copy exceed a store limit?

Storeboard enforces the configured character limits in code after generation. The same enforcement runs on localized listing copy because translations often expand.

Where do ASO keyword ideas come from?

The ASO assistant gathers context from relevant competitor listings, then uses that context to suggest an Apple keyword field and additional search-term ideas.

Can I edit the copy before downloading?

Yes. Listing copy lives with the project, where you can refine the keyword angle, regenerate it, and include it with standard or Fastlane-ready exports.

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