Blog
Notes from the perch
Field notes on app store listings: exact specs, compliance, localization, and making the gallery earn the install.
July 21, 2026 · 4 min read
The Play Store feature graphic: specs, rules, and what to put on it
The 1024 × 500 banner is the most overlooked asset in the Play Console, and the one Google shows in its biggest placements. Specs, design rules, and common mistakes.
Read the note →July 21, 2026 · 6 min read
The 100-character Apple keyword field: a practical guide
How Apple App Store keywords work, what commas and spaces cost, which duplicates waste room, and how to learn from competitors without copying their names.
Read the note →July 21, 2026 · 6 min read
Every app icon size you actually need in 2026
The practical icon pack for the App Store, Google Play, iOS home screens, favicons, and PWAs, plus the alpha and corner rules that catch good artwork at export.
Read the note →July 21, 2026 · 7 min read
App preview video specs: Apple and Google Play, explained
Apple needs a tightly specified 15-30 second upload. Google Play needs a compliant YouTube link. Here is the export checklist for both stores.
Read the note →July 21, 2026 · 7 min read
How to A/B test App Store screenshots without fooling yourself
A practical guide to Apple Product Page Optimization and Google Play store listing experiments: what to vary, how much traffic you need, and when to trust a result.
Read the note →July 14, 2026 · 5 min read
Localized screenshots: the ASO win almost nobody ships
Most indie apps localize their listing text and stop there. Localizing the screenshots themselves is where the conversion is, and why it usually does not happen.
Read the note →July 7, 2026 · 5 min read
Guideline 2.3.3: why AI-faked screenshots get apps rejected
What Apple's guideline 2.3.3 says, why fully AI-generated screenshots risk rejection, and why compositing your real UI stays compliant.
Read the note →June 30, 2026 · 6 min read
App Store and Google Play screenshot sizes: the working checklist
Every pixel dimension both stores actually accept in 2026: iPhone, iPad, Play phone and tablets, and the feature graphic, with the gotchas that get uploads rejected.
Read the note →June 23, 2026 · 7 min read
Panoramic App Store screenshots: when the connected gallery works
A practical guide to connected screenshot sets: when the format helps, when it hurts, how to plan the sequence, and how to keep every panel useful on its own.
Read the note →June 16, 2026 · 9 min read
Automating App Store and Play screenshots with fastlane
A working fastlane guide for screenshot and metadata folders, deliver and supply, safe CI uploads, locale handling, and the mistakes that reorder or replace assets.
Read the note →June 9, 2026 · 8 min read
From brand guide to store listing: a practical translation system
How to turn a brand guide into app store screenshots, feature graphics, icons, and listing copy without flattening the brand or misrepresenting the product.
Read the note →June 2, 2026 · 9 min read
The app store pre-submission checklist for screenshots and metadata
A final preflight for App Store Connect and Google Play: screenshots, device slots, locales, truthful metadata, reviewer access, privacy forms, and release evidence.
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